The Truth Behind Spotify Playlists
The Truth Behind Spotify Playlists By Glow Beets Let's cut straight to the chase here. There are two giants in the music streaming world: YouTube and Spotify. In 2019’s Music Consumer Insights Report it was stated that 55% of all initial global streams are generated through visual streaming with the remaining 45% preferring audio streaming as their preferred choice of introduction to new artists. Whilst playlisting remains the global force in gaining traction for new acts, YouTube’s algorithm isn’t designed for it. It is designed for video content creators. That leaves new artists with Spotify as their major option for gaining new fans as it is the dominant force in audio streaming with the largest market share of the demographic that is most susceptible to [...]